The meeting featured insights from:
- AdNetZero on:
1. “GMSF: Global Media Sustainability Framework”: the scope, components, channels, stages, and establishing consistent boundaries across channels.
2. The need for your input in the “TV and Audio data guidance”, incl. current emissions factors, and LCA sources for consideration
- Sky (UK) on:
1. What sustainability means for Sky (both Sky Media and the content side, with a focus on media and ads)
2. What the Ad Net Zero GMSF data guidance means for them, and the importance of knowing our impacts.
The session also included an open discussion among broadcasters on decarbonisation initiatives, data sharing, collaboration, and next steps.