Survey on sales house structure

19/03/2021

Radio | TV

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Questions and topics

An overview of how egta members are organised internally. For example, who has an in-house creative entity dedicated to special solutions.
Full list of questions

Questions included in the survey:

  • Is your sales house integrated within the broadcaster/channel(s) or is it acting as a separate company?
  • In case your sales house is a separate company, who owns it?
  • Approximately, how many employees are there in your sales house?
  • Please indicate the approx. turnover of your sales house (incl. advertising and content revenue monetisation, such as SVOD or AVOD). A bracket is sufficient
  • Which of the following media are sold by your sales house (please select all that applies)?
  • Does your sales house deal directly with advertisers (no media agencies involved)?
    If yes, what is the split between direct deals and agency deals (in %) ?
  • If your sales house sells more than TV, how are your departments organised.
  • Does your sales house employ key account managers (one voice/one face to the clients)?
    If yes, how are they structured?
    If not, who is the key contact person/department/unit/team for?
  • Focusing on your sales teams: Which of the following departments/units/teams exist in your sales house (select all that apply): (If available please share an organigram of your sales house structure).
  • Focusing on your TV sales, which of the following departments/units/teams exist in your sales house:
  • Focusing on your Ad operations, how is it organised?
  • Focusing on your ‘yield management’ team, how is it organised?
  • Focus on your non-spot department (special operations etc.); which of the following formats is in their remit?
  • Focusing on creativity and special formats: Do you have a creative team/dept/entity, within your sales house, in charge of creative formats, special deals, direct relationships with clients, tailor-made solutions etc? If yes, please indicate the name of this entity:
  • If you have cross-media teams: How do you manage the training of your teams to be cross-media?
  • Does your sales house use any Customer Relationship Management (CRM) system?  (please indicate name)

Access conditions

Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.

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