Questions and topics
An overview of how egta members are organised internally. For example, who has an in-house creative entity dedicated to special solutions.Full list of questions
Questions included in the survey:
- Is your sales house integrated within the broadcaster/channel(s) or is it acting as a separate company?
- In case your sales house is a separate company, who owns it?
- Approximately, how many employees are there in your sales house?
- Please indicate the approx. turnover of your sales house (incl. advertising and content revenue monetisation, such as SVOD or AVOD). A bracket is sufficient
- Which of the following media are sold by your sales house (please select all that applies)?
- Does your sales house deal directly with advertisers (no media agencies involved)?
If yes, what is the split between direct deals and agency deals (in %) ? - If your sales house sells more than TV, how are your departments organised.
- Does your sales house employ key account managers (one voice/one face to the clients)?
If yes, how are they structured?
If not, who is the key contact person/department/unit/team for? - Focusing on your sales teams: Which of the following departments/units/teams exist in your sales house (select all that apply): (If available please share an organigram of your sales house structure).
- Focusing on your TV sales, which of the following departments/units/teams exist in your sales house:
- Focusing on your Ad operations, how is it organised?
- Focusing on your ‘yield management’ team, how is it organised?
- Focus on your non-spot department (special operations etc.); which of the following formats is in their remit?
- Focusing on creativity and special formats: Do you have a creative team/dept/entity, within your sales house, in charge of creative formats, special deals, direct relationships with clients, tailor-made solutions etc? If yes, please indicate the name of this entity:
- If you have cross-media teams: How do you manage the training of your teams to be cross-media?
- Does your sales house use any Customer Relationship Management (CRM) system? (please indicate name)
Access conditions
Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.