egta members can contact the team each time they have a question related to television/video or radio/audio advertising.
In so doing, they can benchmark themselves against other similar companies in Europe and beyond, and feed answers and learnings directly into their strategies and decision-making. The answers to members' questions may be found in existing databases or by drawing on work carried out on a similar topic in the past. If not, egta conducts surveys either amongst the whole of its membership or, when appropriate, in smaller subsets of members.
How does it work?
egta works on a "give and take"-basis : Please note that the results of surveys conducted by egta are made available to members who contributed to the survey. If you don't have access to a certain document despite being logged in as a member, it means that your company did not contribute to a given question. Don't worry, you can request the empty questionnaire at all times, and we shall open the access to the full set of answers the minute you send us back your answers.
Type of request
Survey on how radio drives traffic to the web (Radio)
30 December 2023
How can we prove attribution for radio campaigns? How does radio drive web traffic and works for D2C brands?
Survey on radio automation - making radio easier to buy (Radio)
30 December 2023
What are the market-level initiatives to automate the buying and selling process of radio across various radio markets?
Survey on AI for radio broadcasters and sales houses (Radio)
27 November 2023
How is AI impacting radio? What are the initiatives radio companies are launching using AI for spot creation, sales, marketing and more
Survey on how radio drives attention (Radio)
27 November 2023
What is the latest research on attention looking into radio?
Survey on Streaming activities
1 August 2023
The survey looks into egta members' streaming & VOD activites, including their streaming business models, ad load, ad formats, content strategies, pricing methods, measurement, and more.
Survey on Accessible TV Advertising (TV)
25 July 2023
Increasingly, global advertisers are aiming to ensure that their advertising communications are more accessible - this includes TV and video. A year after our original survey on this topic, this update aims to examine where egta members are on the road to meeting this demand. This survey looks at how members approach accessibility not on content but on TV advertising and the kinds of access services they are able to offer.
Survey on tools to analyse the effectiveness of non-spot ad formats (TV)
21 July 2023
If your company sells non-spot ads, including product placement, sponsorship, branded content and other special ad types, which tools do you use to measure/analyse the effectiveness and results of these ads?
Survey on moving from a GRP to a CPM sales method for linear TV (TV)
1 April 2023
The survey looks into egta members that have already tried or considered any kind of shift in their TV/video inventory strategy from GRP to CPM-based selling.
Survey on Digital Advertising Without Third-Party Cookies (TV & radio)
20 March 2023
This survey looks at approaches to identifying users, targeting, consent mechanisms and using first-party data in a digital advertising environment with no third-party cookies.
Survey on the use of promo spots under the AVMSD (TV)
13 March 2023
Since the AVMSD allows broadcasters within a same ownership group to place their promo spots outside of the commercial breaks, i.e. the broadcaster can air outside of commercial breaks/limits the promo spots for companies other than itself, as long as these companies belong to the same ownership group and offer “video service/product”. This survey tries to understand how this has been put into practice by egta members.
Survey on live TV streaming consumption (TV)
27 February 2023
Short questionnaire on the current status and projected growth of live-streamed TV viewing.
Survey on broadcasters with own research panels (TV)
22 February 2023
Information about the extent to which broadcasters operate ‘private’ audience research panels.
Survey on monetising prizes (TV)
15 January 2023
A survey on competitions, winnable prizes or gifts that feature in TV programming (for example winning a car, holiday or flight).