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request centre



egta members can contact the team each time they have a question related to television/video or radio/audio advertising.

In so doing, they can benchmark themselves against other similar companies in Europe and beyond, and feed answers and learnings directly into their strategies and decision-making. The answers to members' questions may be found in existing databases or by drawing on work carried out on a similar topic in the past. If not, egta conducts surveys either amongst the whole of its membership or, when appropriate, in smaller subsets of members.

How does it work?

egta works on a "give and take"-basis : Please note that the results of surveys conducted by egta are made available to members who contributed to the survey. If you don't have access to a certain document despite being logged in as a member, it means that your company did not contribute to a given question. Don't worry, you can request the empty questionnaire at all times, and we shall open the access to the full set of answers the minute you send us back your answers.


All years202420232022

Type of request


Survey on Total TV Pricing Index

28 March 2024

Information on how TV is priced on various platforms as an index. An index based on linear TV as the reference.


Survey on Base/Rate Card Pricing and Pricing Tools

22 February 2024

Information on how sales houses determine their base TV prices (rate card prices) and what tools or software are used for pricing.


Survey on CTV data management

5 February 2024

Information about how TV sales houses manage their CTV data verification, measurement, targeting, and reporting capabilities.


Survey on AI for TV companies and sales houses

30 January 2024

How is AI impacting Total TV? What are the initiatives TV companies are launching using AI for spot creation, sales, marketing and more. How is the impact of AI perceived today?



About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31