This survey looks at approaches to identifying users,  targeting, consent mechanisms and using first-party data in a digital advertising environment with no third-party cookies.

Category: Requests

Date: 20 March 2023

We kick off our 2023 radio egtabites with an initiative from a French radio company that made the most of the FIFA World Cup 2022 in Qatar by pulling in fans and listeners across platforms, scoring impressive results for their digital extensions.

RMC (French talk, news and sports radio) was the official radio broadcaster to air the FIFA World Cup in 2022. During the games, the radio station put together an exceptional programme for listeners, including a digital “event radio” devoted 100% to the World Cup, featuring dedicated podcasts, social media content, live commentaries of all the matches from Qatar, and more.

Category: egtabites

Date: 13 January 2023

This survey aims to gather information from public service broadcasters (PSB) on the following topics: regulatory restrictions, data protection, digital content monetisation / online platforms, and people management. The topics will then be discussed at a PSB Workshop in January 2022.

Category: Requests

Date: 19 January 2022

This compilation gathers insights from Public Service Broadcasters on how they run sponsored branded content on their digital and online assets.

Category: Requests

Date: 18 January 2022

Insights about the types of digital ad formats sold by members sales houses, the rates applied, types of sales rates used beyond GRP-based prices and how the team selling digital formats sits withing the organisational structure

Category: Requests

Date: 14 September 2020

The spirit of solidarity, especially in times of crisis, is needed more than ever. This week’s egtabite features a generous cross-platform campaign made in partnership with RTÉ and Electric Ireland, an Irish utility company, called “Darkness Into Light 2020: Sunrise Appeal”.

Category: egtabites

Date: 5 June 2020

Category: egtabites

Date: 16 November 2018

AI-powered assistants, voice user interface and specifically smart speakers such as Amazon Echo or Google Home are the topic in the audio industry. In order to excel in the online audio domain and to compete with the existing audio alternatives, radio brands should experiment and test various online audio products, learn about listeners’ expectations for audio entertainment to be more interactive and consider what radio can offer to meet them.

We covered the rise of voice activation and its importance for radio in our previous egtabites here  and here. Now that smart speakers are being sold, or are about to be launched in most European markets, egta compiled several examples of successful skills and apps developed by radio publishers as an inspiration for the possibilities this new platform offers on top of a simple online stream of radio stations.

Category: egtabites

Date: 11 May 2018

egta request on publishers' experiences with different ad platforms used to monetize online video (standard and programmatic).

Category: Requests

Date: 19 April 2018

In this week’s egtabite we look into the Listener Insight ID from Global’s DAX (Digital Audio Exchange). It is a proprietary ad effectiveness tool which enables advertisers to measure the performance of their audio campaigns and to provide them with deeper audience insights on digital audio listeners.

Category: egtabites

Date: 2 March 2018

egta compilation of cases featuring advertisers who shifted their advertising investment from Digital back to TV.

Category: Requests

Date: 28 November 2017

This week’s egtabite features a very creative non-spot campaign from RTÉ for Red Bull that developed into long term partnership delivering great results year on year.

Category: egtabites

Date: 13 October 2017

Today’s egtabite is about a campaign created by Urban Media for a young Irish food company – Boutique Bake – which successfully proved just how effectively radio and digital can work together to build a brand, generate awareness and boost sales.

Category: egtabites

Date: 16 December 2016

This week’s egtabite serves as a reminder for the upcoming World Television Day and all the possibilities for promotion it offers. 21 November is more than just a date in the calendar chosen by the United Nations as World Television Day, it is also a chance to communicate about the power of the medium and promote TV brands.

RTÉ did just that in 2015 by using a creative on- and off-air initiative to promote the power of the broadcaster’s channels to its media agency customers and to enhance the image of TV as a whole.

Category: egtabites

Date: 14 October 2016

In this week’s egtabite, we bring you a case from Russia. TV channel TNT teamed up with the country’s biggest mobile phone network for a full 360° marketing campaign that successfully built awareness for the brand and delivered great results. This was achieved by using not only sponsorship of a TV show, but all available channels including below-the-line events.

Category: egtabites

Date: 30 September 2016

This week, egtabite brings you a cross media, programmatic advertising campaign involving radio ... but in an unusual way. The campaign used radio spots for the Netherland’s largest insurance provider to trigger synchronised digital out-of-home (DOOH) advertising: drivers who were likely exposed to the audio messaging were therefore also reached by the visual creative when they were in close proximity to the DOOH billboards.

Category: egtabites

Date: 20 May 2016

In this egtabite we would like to showcase a great example of successful multiscreen brand integration put in place by FOX through creative collaboration with their client (Microsoft). This cooperation resulted in an original brand integration campaign, tailored to the client’s needs and successfully extending the show’s reach and engagement as well as providing enhanced advertising opportunities for the client.

Category: egtabites

Date: 4 March 2016

This week's egtabite takes a visit to the glamorous world of fashion, featuring a multimedia concept package developed by RTL Nederland around its popular show Holland’s Next Top Model (HNTM). The project made full use of digital and social media layers in support of the programming on RTL 5, successfully extending the show’s reach and engagement as well as providing enhanced opportunities for its sponsors, Renault and Colgate.

Category: egtabites

Date: 4 December 2015

This week’s egtabite showcases Chameleon – a multimedia entertainment portal created by the leading radio broadcasters of Russia and Turkey. Chameleon brings something completely new to the Russian radio landscape, featuring a unique blend of radio heritage, video and editorial content in a slick and attractive platform that adapts responsively to work on the screen of any connected device.

Category: egtabites

Date: 27 November 2015

IP Deutschland (RTL) teamed up with the agencies Heye OMD and OMG Fuse (Omnicom Media Group) to propose new creative formats for McDonald’s in their challenge to get closer to German consumers and communicate around the idea that eating their burgers is a real treat.

Category: egtabites

Date: 5 June 2015

Category: egtabites

Date: 8 May 2015

Category: egtabites

Date: 24 April 2015

Nordic television broadcaster MTG partnered with MediaCom and Braun, a consumer products subsidiary of Proctor & Gamble, for this highly successful campaign. By leveraging its digital capabilities, access to leading sports broadcast rights and social media, MTG helped drive Braun’s multi-touchpoint campaign, leading to increased awareness, purchase intention and sales results for the company’s shaving products for men.

Category: egtabites

Date: 27 March 2015

Category: egtabites

Date: 3 October 2014

Category: egtabites

Date: 26 September 2014

Category: egtabites

Date: 6 June 2014

Category: egtabites

Date: 11 April 2014

St. Patrick’s day signified a major departure for RTÉ with the transmission of We need to talk about Ireland, a creative celebration filmed in front of a live audience; not as a traditional broadcast on one of its main channels, but as a digital exclusive on the RTÉ Player. The Player is the most popular video on demand (VOD) service in Ireland, with over 50% more users than its nearest competitor.

Category: egtabites

Date: 21 March 2014

egta gathered information on on the use of online ad blockers and their impact on the online video business.

Category: Requests

Date: 17 February 2012