Toyota’s ‘Wheel Park’ Campaign: A 26-Minute Documentary and Multi-Channel Strategy Showcasing Inclusion and Mobility for Paris 2024 Olympics

by Eimear Kelly | Dec 5, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: France Company: FTP Client: Toyota Sector:  Automotive Media: Digital, Social  Time period: September 2023 to May 2024 Campaign objective: To highlight Toyota’s values of inclusion, innovation, and...

Serving Up Fandom: KFC Delivery’s Multi-Platform Sports Integration Campaign

by admin | Dec 5, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: UK Company: Sky UK Client: KFC Sector: Food Delivery Platform Media: TV, Digital, Social media Time period: Mid-February – Mid-June. Campaign objectives: Brand building, Driving more precise fandom than...

How TV Integrations During Belgian Football Substitutions Reintroduced Aquarius as Powerade

by Eimear Kelly | Dec 5, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Belgium Company:  Transfer Media Client: Aquarius sports drink (Powerade) Sector:  FMCG, soft drinks Time Period:  5 weeks from mid-January till mid-February Media: TV Campaign objectives: To re-brand...

Seamless Switching: Sky Mobile’s Multi-Channel Ad Campaign Across TV, Social, and Digital Platforms

by Eimear Kelly | Dec 5, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: UK Company: Sky UK Client: Sky Mobile Sector: Electronics, sports Media: TV, Digital, Social media Time period: September 2023 Campaign objectives: Brand building: Sky Mobile aimed to spark nationwide...

Driving Innovation: Audi’s Multi-Platform Partnership With Sky Sports

by admin | Dec 5, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: UK Company: SKY UK Client:  Audi Sector:  Automotive Media: TV, Digital, Social media Time Period:  Launched Summer of 2022, the partnership has been renewed since and has returned to Golf for an...

How BMW’s ‘Forces of Nature’ series used long-form content to boost awareness of its EV line and sustainability mission on CBC Canada

by Eimear Kelly | Dec 5, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Canada Company: CBC Canada Client: BMW Sector: Automotive Media: TV, Digital, Social media Time Period:  Fall 2022 with launch in October 2022  Campaign objectives:  Build awareness for BMW’s EV line. BMW...