by Iris Weissbuch | Dec 4, 2020 | Business cases
Background information In this week’s egtabite, we take a look at Bell Media’s Strategic Audience Management (SAM) data-driven ad targeting tool. The Canadian media company introduced SAM, the Strategic Audience Management platform, in 2019 to help advertisers...
by admin | Dec 1, 2020 | Publications
About the report As voice experiences increasingly permeate our daily lives, it is becoming clearer to advertisers that voice is tech’s giant next leap – transforming the way brands reach their customers, offering a brand-new channel in the marketing mix. Voice does...
