Cross-platform partnership reignites local tourism sector

by admin | Aug 16, 2022 | Collections

General information Sector: Tourism Media: Linear TV, Radio, online Time period: Spring – Summer 2021 Case description Tourism in Vancouver was hit hard by Covid travel bans. Once the sector was ready to reopen for safe local travel, Destination Vancouver wanted...

Showing off new product features through the transfer window

by admin | Aug 16, 2022 | Collections

General information Sector: Social/Messaging Media: Linear TV, online, social media Time period: August 2021 Case description WhatsApp ‘View Once’, was a new feature that lets you send photos or videos that can only be opened by its recipient once – once opened,...

Contextual advertising with Emotional Video Tagging (EVT)

by admin | Aug 15, 2022 | Collections

General information Sector: Retail Media: Linear TV Time period: 23 November – 23 December 2021 Case description Christmas is a period when many brands are telling great, emotional and heart-warming stories. For REWE’s Christmas campaign, OMG Germany and...

Teaming up to inspire a future generation of changemakers Persil (Unilever)

by admin | Aug 15, 2022 | Collections

General information Sector: FMCG Media: Linear TV, VOD, social media Time period: Feb – August 2021 Case description Qualitative and quantitative research amongst children and parents highlighted the role of kids as change agents in their families: their advocacy and...

Reaching younger audiences by combining TV & the metaverse

by admin | Aug 15, 2022 | Collections

General information Sector: Retail Media: Linear TV, BVOD, Fortnite, Twitch, Influencers, OOH Time period: November – December 2021 Case description In the UK, Christmas begins as soon as the John Lewis ad launches! There is big pressure for the brand to create...