New-to-market brand increases brand awareness with TV

New-to-market brand increases brand awareness with TV

General information Sector: Automotive Media: Linear TV Time period: Autumn – Winter 2021 Case description The challenge was two-fold – as a luxury vehicle and a relative newcomer to Canada, Genesis had an undeserved low brand awareness that they needed to...
Bringing people together & fulfilling Christmas wishes

Bringing people together & fulfilling Christmas wishes

General information Sector: Retail Media: Linear TV, VOD, social media Time period: December 2021 Case description For supermarkets, the holidays are a crucial time of year. With Christmas just around the corner, Albert Heijn was inspired to connect its brand values...
Ad Funded Programme for photographer lovers

Ad Funded Programme for photographer lovers

General information Sector: Technology Media: Linear TV, VOD, social media Time period: November – December 2021 Case description The growth in smartphone penetration means that almost everyone has a camera in their pocket. Additionally, social media platforms...