RMB’s Blue Screen initiative for eco-responsible advertising

by admin | Mar 31, 2023 | Business cases

Background information This week’s egtabite explores Blue Screen, a new advertising format by RMB in Belgium, the RTBF’s sales house. Launched in March, the Blue Screen initiative aims at giving greater visibility to eco-responsible companies, products and services by...

The magic of attention. Understanding attention across broadcast media and content

by admin | Mar 24, 2023 | Business cases

Background information In this week’s egtabite we take a closer look at the findings of an innovative Dutch study measuring attention that was recently presented at egta’s Market Intelligence Meeting. The sales house of the Dutch public broadcaster, Ster, conducted a...

How TF1 PUB is inventing tomorrow’s advertising in the metaverse

by admin | Mar 17, 2023 | Business cases

Background information In this week’s egtabite, we step into the metaverse with TF1 PUB, where the French sales house recently welcomed industry players to present its future strategy, aptly titled: “Let’s invent tomorrow’s advertising together”. In...

From sound to brand. Proving the emotional power of radio

by admin | Mar 10, 2023 | Business cases

Background information In this week’s egtabite, we showcase the latest German study from RMS, ARD MEDIA and Radiozentrale that was presented at the egta Market Intelligence Meeting in Milan. The experiment about a fictional chocolate brand strikingly demonstrates the...

Atresmedia’s Pantaia product helps brands expand their reach

by admin | Mar 3, 2023 | Business cases

Background information In this week’s egtabite we visit Spain and examine Atresmedia Publicidad’s ad product called Pantaia. First launched in 2022, the hybrid product debuted with 19 campaigns from 17 advertisers that efficiently wanted to increase the reach of...