by admin | Sep 14, 2023 | Business cases
Background information The Spanish sales house Atresmedia Publicidad is revolutionising its approach to audience segmentation and advertising effectiveness by introducing a groundbreaking tool known as The Cube. Launched in May 2023, this innovative platform is poised...
by admin | Jun 9, 2023 | Business cases
Bacground video In this week’s egtabite we put the spotlight on an intriguing and successful ad campaign carried out for brand Homefire, a smokeless coal, fire log and firewood manufacturer and supplier that has been around for 30 years in the U.K. but had never...
by admin | May 9, 2023 | Accessibility - cases
Continuing their efforts to be more inclusive, in 2022, Mastercard launched a new advertising campaign targeting blind and visually-impaired individuals to promote its “Touch Cards” products. The bank cards have unique notches that allow for tactile...
by admin | Apr 28, 2023 | Business cases
Background information In this week’s egtabite, we delve into an intriguing research study carried out by TV4, the largest commercial broadcaster in Sweden, which aimed to compare their digital channel TV4 Play and the linear TV channel TV4 with the social media...
by admin | Apr 21, 2023 | Business cases
About the campaign Mother’s Day is coming up soon in most of Europe and so, in this week’s egtabite, we spotlight an award-winning campaign in Belgium that made sure everyone called their mom on this special day. With a little help from Siri and Google, Proximus...
