How a DPG TV telenovela plot and real-life multichannel campaign raised awareness about puppy mills and GAIA

by Eimear Kelly | Dec 2, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Belgium Company: DPG Media Client:  GAIA Sector: Non-profit (animal rights) Time Period:  3 April – 2 May 2024 Media: TV inscriptions with extensions on TV, Radio, Online display, Print, Online branded...

Uber and LOS40 Music Awards Santander 2024—A Celebration of Music and Resilience

by Eimear Kelly | Nov 21, 2024 | Business cases

LOS40, Spain’s most popular music radio station under the PRISA media group, hosts an annual awards ceremony to celebrate the best in national and international music. The 2024 edition of the “LOS40 Music Awards Santander,” held on November 8th in...

Turning Procrastination into Celebration – Qmusic and GAMMA’s Day of Delayed Labour

by Eimear Kelly | Nov 21, 2024 | Business cases

In spring 2024, Belgian radio station Qmusic, in partnership with DIY retailer GAMMA, launched a creative and engaging competition called the “Day of Delayed Labour.” The campaign was designed to encourage listener participation and celebrate GAMMA’s 45th...

RTÉ and Baileys’ Gamified Eurovision Sponsorship

by Eimear Kelly | Nov 15, 2024 | Business cases

Baileys partnered with RTÉ to leverage Eurovision’s massive appeal, aiming to foster brand awareness and connect with Ireland’s diverse and growing Eurovision audience. Baileys’ goals included positioning itself as an inclusive, celebratory brand, growing market...

Estrella and Netflix’s New Year’s Heist Campaign on Atresmedia

by Eimear Kelly | Nov 14, 2024 | Business cases

To promote Netflix’s new series Berlin, Estrella teamed up with Atresmedia for an innovative, interactive campaign during Spain’s most-watched TV moment—the New Year’s Eve countdown. The objectives were clear: generate high awareness for Berlin, enhance...