by Warren O'Donnell | May 30, 2023 | Accessibility - cases
Baileys believes that treating is for everyone. After all, in a world that’s often serious and unpredictable, they provide us with impulsive moments of pleasure. But Baileys realised that their content is not so delicious, if you are blind or visually impaired and...
by Warren O'Donnell | May 25, 2023 | Accessibility - cases
Well-loved by ITV’s audience and reaching millions of viewers every weekday, Loose Women has made its mark by providing a platform for women of all walks of life to discuss issues that are important to them. It is not just a talk show, but a vibrant celebration of...
by Warren O'Donnell | May 17, 2023 | Accessibility - cases
SevenOne Media (ProSieben) in Germany set out to explore the feasibility of providing audio description (AD) services on linear TV to make content accessible to those with vision impairments. The German media company encountered a technical challenge: a lack of free...
by Warren O'Donnell | May 12, 2023 | Accessibility - cases
Television is a beloved form of entertainment that transport us to new worlds and shape contemporary pop culture. In recent years, international content in foreign languages has grown in popularity. To fully experience the emotions conveyed in these shows, it is...
by Warren O'Donnell | May 11, 2023 | Accessibility - cases
McDonald’s has taken steps to promote inclusivity and raise awareness of hearing impairment, deafness and sign language in a recent video campaign by collaborating with agency, Nord DDB, and Finnish deaf rapper, Signmark. The brand translated its popular...
by Warren O'Donnell | May 11, 2023 | Accessibility - cases
Subtitles are an effective way to make audio-visual content accessible to those with hearing impairments, but for many deaf people, sign language interpretation is the preferred option and is considered to be more accessible than text-based captions. This is...
