What are the opportunities for TV companies when it comes to cross-media measurement and attribution? Is Europe ready for convergent TV and if not, what is holding it back? What do advertisers and broadcasters have to gain from working with TVSquared? An interview...
Why is data integration so important for cross-media audience measurement? What are the main success factors for data integration? An interview with: Roland Abold, Vice-President Sales and Commercial Excellence, GfK and Timo Thomsen, Vice-President Strategy, Product...
How will innovation in audience measurement support the evolution of media currencies over the next years? What are the main success factors for data integration? An interview with: Roland Abold, Vice-President Sales and Commercial Excellence, GfK and Timo Thomsen,...
