2026 Sustainability Working Group Meeting (March)

by Aurelija | Mar 30, 2026

Key topics covered: Two key KPIs for assessing the carbon footprint of online and offline campaigns and benchmarking media on a consistent basis, presented by Estelle Reale, Clément Cordeiro, and Quentin Le Viol (DK) Finland’s approach to applying the...

2026 Market Intelligence Meeting (Audio Session)

by admin | Mar 16, 2026

See agenda Restricted content You are unauthorized to view this content. Please log in or contact the egta team. Username Password Remember Me     Forgot...

2026 Online Talk on practical applications of AI for ad sales, and monetisation strategies

by admin | Mar 5, 2026

This expert session with Steven Golus focused on how key types of AI are transforming today’s advertising ecosystemand how AI can help unlock new commercial opportunities, enhance campaign performance, and optimise monetisation strategies across TV, audio, and digital...

2026 Online Talk: Fréquence Z: what Gen Z really wants and how brands can truly resonate with them

by admin | Feb 19, 2026

Fréquence Z study decodes the fascinating paradoxes of a generation in motion. Between constant connection and digital fatigue, activism and indulgence, individuality and social pressure, today’s 18–30-year-olds are redefining the rules of communication and brand...

2026 Online Talk on Opening TV Inventory to Accessible Ads

by admin | Feb 2, 2026

This online session focused on how the belgian sales house RMB worked with RTBF and the channels it represents to include subtitled and audio-described commercials in regular ad breaks. RMB showcased how accessibility was written into specs, systems and workflows so...