Key topics In this online talk, Adelaide tackled the following topics: How does attention measurement help publishers articulate the quality of their inventory to brands and command higher CPMs from buyers? How do brands use the Attention Unit to make smarter...
The meeting featured insights from: AdNetZero on:1. “GMSF: Global Media Sustainability Framework”: the scope, components, channels, stages, and establishing consistent boundaries across channels.2. The need for your input in the “TV and Audio data guidance”, incl....
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The CEOs’ & Top Execs’ Summit is egta’s flagship annual event, gathering over 200 senior decision-makers from TV and radio companies from across Europe and beyond, all responsible for the monetisation of content, optimisation of revenues and advertising sales on...
Oxford Road brought insights from working with major global brands, including Shopify, and navigating markets across the US, Europe, and beyond. Key Topics: Why the gap between radio consumption and ad spend persists—and how to close it What brands really want from...
