egta’s Market Intelligence Meeting focuses on topics related to radio and audio effectiveness, measurement, attribution, attention and innovative research. See agenda Restricted content You are unauthorized to view this content. Please log in or contact the egta team....
The workshop was dedicated to Public Services Broadcasters’ sales houses to discuss their specific issues and challenges. Restricted content You are unauthorized to view this content. Please log in or contact the egta...
Philips, ITV, Radio-Canada, France TV Publicité and Mediaplus shared various initiatives launched by their companies in the areas of corporate and social responsibility, and governance. Restricted content You are unauthorized to view this content. Please log in or...
Iligo, DPG Media and Accenture Song explored factors that may help radio and audio companies boost the creativity of ads, leading to more monetisation opportunities. Restricted content You are unauthorized to view this content. Please log in or contact the egta...
In this workshop, Steven Golus presented an overview of current alternative targeting solutions and approaches to identity resolution for the cookie-less era. Restricted content You are unauthorized to view this content. Please log in or contact the egta team....
