by Clément MAERTENS | Feb 26, 2026 | Business cases
Globo, Brazil’s largest commercial TV group, is rolling out DTV+, a next-generation free-to-air TV standard designed for connected TVs. It brings broadcast channels into the TV operating system, with app-like navigation, login and interactive layers placed directly on...
by Aurelija | Feb 24, 2026 | Business cases
In collaboration with neuro-marketing agency Unravel, Talpa Media has produced the scientific proof that audio does not just complement TV. It actively reactivates it, reconstructing visual brand memories in the consumer’s mind through sound. The findings carry...
by Aurelija | Feb 24, 2026 | Business cases
Considering FMCG has been one of the hardest categories to convert to audio, P4 Radio Group decided to build evidence that would change that, starting with Norway’s largest FMCG advertiser. Why FMCG P4 Radio Group is Norway’s largest commercial radio...
by admin | Feb 24, 2026 | Publications
egta is delighted to present the fifth edition of its Creative Multiplatform TV Case publication. In this edition, we are proud to highlight three pivotal categories that reflect the evolving and impactful nature of Total Video advertising: these themes showcase the...
by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026
View more 2026 TV creative cases General information Country: Belgium Sales house: RMB Clients: Deli Choc, Sprite Sector: Food and Beverage Media: Linear, Digital, Social Time frame: October 2025 – January 2026 Campaign objectives The chocolate snack Deli Choc and...
