by Iris Weissbuch | Dec 4, 2020 | Business cases
Background information In this week’s egtabite, we take a look at Bell Media’s Strategic Audience Management (SAM) data-driven ad targeting tool. The Canadian media company introduced SAM, the Strategic Audience Management platform, in 2019 to help advertisers...
by Iris Weissbuch | Nov 6, 2020 | Business cases
Background information This week’s egtabite puts the spotlight on United Media’s latest innovation in the field of addressable advertising: VIDA (Video Dynamic Advertising). The sales house, which operates in Serbia, Croatia, Slovenia, Bosnia, Herzegovina and...
