by Aurelija | Mar 24, 2025 | EU/Regulatory
Joint Media Industry Position This joint media industry position paper outlines practical recommendations for implementing the European Media Freedom Act’s principles on audience measurement. Together, ACT, EBU and egta strongly encourage the Commission to...
by admin | Jul 29, 2024 | EU/Regulatory
Together with 23 associations from multiple sectors, egta has signed a joint statement on the application of the General Data Protection Regulation (GDPR). Echoing the European Commission’s conclusions in its second report on the application of the GDPR, the coalition...
by Warren O'Donnell | Jul 5, 2024 | EU/Regulatory
State of play on the enforcement of the DMA for the media industry Since the DMA’s entry into force, the undersigned media associations of broadcasters, publishers, and sales houses, have become aware of concerns to the media sector that we believe should be flagged...
by admin | Jan 21, 2024 | EU/Regulatory
Contributing to the green transition is one of egta’s members’ priorities. While not all European markets are currently actively engaged in these discussions, a significant number of sales houses are developing solutions aimed at dedicating a part of their advertising...
by admin | Feb 21, 2023 | EU/Regulatory
We note with interest the European Commission’s work on the proposal for a European Media Freedom Act (EMFA), in particular the principle-based approach to the audience measurement article and the transparency rules on State advertising. We observe that the text...
by admin | Jul 8, 2021 | EU/Regulatory
Introduction egta welcomes the European Commission’s proposal for a Digital Service Act (DSA) and its objective to update the rules governing digital services to address the challenges posed by online platforms. The monetisation of TV and radio broadcasters’ content...
