by Aurelija | Oct 24, 2024 | Business cases
Brand overview Specsavers is a UK-based optical retail chain known for its affordable eyeglasses, contact lenses, and hearing aids. The brand has built a reputation for high-quality service and humorous advertising. In its campaigns it strives to remove the stigma...
by Eimear Kelly | Oct 18, 2024 | Business cases
Search for: Log In In September 2024, ITV launched an innovative solution aimed at making TV advertising more accessible to small and medium-sized enterprises (SMEs). By leveraging the power of Generative AI (GenAI), ITV is expanding its commercial creative production...
by Aurelija | Oct 17, 2024 | Business cases
In June 2024, TV4 launched the TV4 Media Manager, a groundbreaking ad booking system designed to simplify the full advertising process for SMEs and small agencies. This new platform consolidates various advertising opportunities into a single, user-friendly interface,...
by Iris Weissbuch | Sep 20, 2024 | Business cases
Background information Recruitment in the French army – Armée de Terre – has become a major issue in recent years. The number of recruits is falling, and in 2023, for the first time in 10 years, the French army did not meet its recruitment quotas. Although...
by Aurelija | Sep 20, 2024 | Business cases
Germany is a nation of breakfast lovers, and sweet spreads are a staple for many consumers at breakfast time. The category is dominated by classic hazelnut spreads, but a unique spread with a crunch is shaking up the market: things get “fully crunchy” with Ovomaltine...
by Aurelija | Sep 12, 2024 | Business cases
While most media leaders acknowledge the climate crisis as one of the defining challenges of our time, taking effective action as a TV company remains a significant hurdle. In a proactive step within the global media industry, ITV has recently published its Climate...
