by Iris Weissbuch | Jan 26, 2024 | Business cases
Background information AudioStack is an international technology provider specializing in innovative AI-based audio production. RMS is the biggest private radio sales house in Germany. In a groundbreaking move for the German advertising market, RMS has entered into a...
by Iris Weissbuch | Jan 26, 2024 | Business cases
The background Caterpillar is a drive-time afternoon radio show broadcast live by Rai Radio2 since 1997. It is hosted by Massimo Cirri and Sara Zambotti, with listeners participating from all over the world. It deals with the news and the current issues in a light and...
by Aurelija | Jan 19, 2024 | Business cases
If you have been paying attention, you will remember the research study on the effectiveness of TV program sponsorships conducted by the Marketing Scientist Group in collaboration with Paramount ANZ (Australia & New Zealand). The study explores the impact of...
by Aurelija | Jan 18, 2024 | Business cases
“Mirror on Class and Social Grade”, the freshest addition to Channel 4’s Mirror on the Industry series, challenges prevailing assumptions within the media industry regarding consumers’ social grade and class. This report, put together by Channel 4 and...
by Iris Weissbuch | Dec 21, 2023 | Business cases
Background information Côte d’Or, the renowned Belgian brand, marked its 140th anniversary in 2023 with a vibrant radio advertising campaign. Seeking to commemorate this historic milestone, the brand collaborated with Nostalgie radio station, aligning perfectly...
by Iris Weissbuch | Dec 21, 2023 | Business cases
Background information In an era dominated by digital interactions, Douwe Egberts and DPG Media Advertising took a bold step to encourage genuine conversations. The coffee brand, known for its commitment to fostering real connections, collaborated with DPG Media for...
