by Iris Weissbuch | Feb 19, 2021 | Business cases
Background information In this week’s egtabite, we examine the future of connected TV (CTV) advertising in Europe, on the occasion of PubMatic’s recently published study on the topic. The research paper, commissioned by Video Week Research, assesses CTV...
by Katka Borovska | Feb 12, 2021 | Business cases
About In this week’s special edition of our egtabite, we grab the opportunity to celebrate the upcoming World Radio Day that takes place tomorrow – the 13th of February. It is an occasion to communicate loudly and proudly about radio and its strengths as a medium. The...
by Katka Borovska | Jan 29, 2021 | Business cases
About the case The events that usually liven up the summer of young Belgians were cancelled as a result of the measures taken in the fight against Covid-19. RMB, The Story Lab and NRJ worked together to create a festive atmosphere during the summer holidays....
by Iris Weissbuch | Jan 22, 2021 | Business cases
About the project In this week’s egtabite, we step into the accelerating world of esports and take an insider look at how media companies can embrace the segment. In the Czech Republic, the Prima Group built one of the largest and most modern esport studios in...
by Katka Borovska | Jan 15, 2021 | Business cases
Cases studies of voice monetisation In this week’s egtabite we highlight selected case studies included in egta’s new publication Voice: Key insights for media companies into an emerging technology. This recent Insight digs deep into the current challenges and...
by Iris Weissbuch | Jan 8, 2021 | Business cases
Background information In this first egtabite of the new year, we look back at the recent festive season and spotlight how the Belgian media united on Christmas Eve for a unique live programme, bringing together the country’s entire population. The live show...
