RMB turns QR code voting into a shared viewing moment that strengths brand image for Sprite and Deli Choc

by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: Belgium Sales house: RMB Clients: Deli Choc, Sprite Sector: Food and Beverage Media: Linear, Digital, Social Time frame: October 2025 – January 2026 Campaign objectives The chocolate snack Deli Choc and...

Canadian superstar Andrew Phung helps VIA Rail challenge car convenience assumptions with long-form storytelling across CBC’s TV ecosystem

by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Client: VIA Rail (Canada) Sector: Travel & tourism Time period: 8 weeks Budget (approx.): $140,000 (production) Format: Long-form branded content series Media and platforms: Video and display on CBC.ca...

How L’Oréal Paris and RTL made street harassment hard to ignore

by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Client: L’Oréal Paris Sector: Cosmetics / beauty Initiative: Stand Up – Against Street Harassment (created with NGO Right To Be) Market / broadcaster: Germany / RTL Content environment: Gute Zeiten, schlechte Zeiten...

How Ad Alliance used virtual set graphics to reskin the Let’s Dance stage for Universal Pictures

by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Client: Universal Pictures International Germany Sector: Film distribution Media: Linear TV Time period: May 2025 Format: Ad Special “KI-Stagemorph” (“KI” is German for AI); presented as a further development of...

Channel 4 shows how putting accessibility first benefits both customers and commercial with Currys’

by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Client: Currys Sector: Consumer electronics retail Campaign / work: “Sigh of Relief” (Channel 4 Diversity in Advertising Award 2025 winner) Sales house: Channel 4 Sales Format: Accessible-first TV commercial with...

Turning peak TV show attention into trusted contextual spots and fan follow up content

by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Client: Department for Energy Security & Net Zero (UK government energy department Media owner: ITV (UK commercial broadcaster) Content property: Emmerdale (long-running UK soap drama) Formats: Script mention...