Dressing the screen: how adidas became golf’s new look

by Mislav MIJATOVIC | Feb 23, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: United Kingdom Company: Sky Media Client: adidas Sector:  Sportswear/Apparel Media: Linear TV, digital, social media Time period: Summer 2025 (season-long partnership) Background Golf is a globally popular...

Turning trusted TV moments into book sales by linking attention to clear places to buy

by Clément MAERTENS | Feb 23, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Client: Standaard Boekhandel Sector: Publishing Sales house: Ads & Data Market: Belgium Programme environment: De Tafel van Gert on Play/Play4 Media / platforms: Video (TV + online video ads) / In-store...

Don’t skip the break: Turning France 2’s ad bump into a life-saving reminder

by Clément MAERTENS | Feb 23, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: France Company: FTP Client: French National Cancer Institute (INCa) Sector: Public health Media: France 2 (broadcast TV) Time period: March 2025 Budget (approx.): €300,000+ Campaign objective FranceTV...

A marriage proposal to Belgium’s home brewers

by Mislav MIJATOVIC | Feb 17, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: Belgium Company: Ads & Data Brand Studio (the creative hub of Ads & Data) Client: Grimbergen (Alken Maes Brewery) Sector:  FMCG (Beer) Media: Linear TV, streaming, digital video, print, native...

When Brands Become Characters: Transforming Product Placement into Entertainment

by Clément MAERTENS | Jan 30, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: Germany Company: Seven.One Media Client: Playmobil Sector:  Toys & Children’s Playsets Budget: EUR 500.000 Media: Linear TV, VOD, digital video, social media Time period: Winter 2024 (2 months)...

When Entertainment Becomes Edible

by Clément MAERTENS | Jan 30, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: France Company: CANAL+ BRAND SOLUTIONS Client: McDonald’s Sector:  FMCG (Food & Beverage) Media: Linear TV, digital video, social media, in-app activation, in-store Time period: 4 months (September...