How BMW used a countdown to hold attention for two minutes

by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Brand: BMW Sector: Automotive Sales house: Ads & Data Market: Belgium Media and platforms: TV/Digital Context The iX3 launch in Belgium used prime time to make a first impression quickly. The plan did not rely...

Using election night viewing habits to make a retail message feel like entertainment

by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Client: Bauhaus Sector: Retail Sales house: Sanoma Market: Finland Time period: April 2025 Format: Branded entertainment programme Distribution: TV, Online streaming, News outlets Context This campaign connected...

When Disney came to dancing: a live show becomes a fairytale

by Mislav MIJATOVIC | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: Belgium Company: DPG Media Client: Disneyland Paris Sector:  Leisure & Entertainment Media: Linear TV, VOD, digital video, social media Time period: March – June 2025 (13 weeks) Description...

When a cross-format approach multiplies impact: bol × Huis Gemaakt across content & context

by Mislav MIJATOVIC | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: Belgium Company: DPG Media Client: bol Sector:  Retail (E-commerce) Media: Linear TV, streaming, online, print (magazine) Time period: February – June 2025 (14 weeks) Description Bol is...

A special Christmas ad break as Primetime entertainment

by Mislav MIJATOVIC | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: The Netherlands Company: Ster Client: Multiple advertisers Sector:  Multi-sector Media: Linear TV Time period: December 2025 Background In the Netherlands, Christmas commercials hold a special place in...

Giving sustainable businesses their first TV spotlight

by Mislav MIJATOVIC | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: United Kingdom Company: Channel 4 Client: B Lab UK Sector:  Multi-sector (CPG & B2B) Media: Linear TV, streaming Budget: £600,000 total (£120,000 in free airtime per winning business) Time period: March...