Elevator pitches made real: giving black entrepreneurs a national stage

by Mislav MIJATOVIC | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: United Kingdom Company: Channel 4 Client: Lloyds Bank Sector:  Financial services Media: Linear TV, streaming Budget: £150,000 in TV airtime per winning business, plus production costs Time period: February...

When silence speaks louder

by Mislav MIJATOVIC | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: United Kingdom Company: ITV Client: Multiple brands – The National Lottery, Virgin Atlantic, Boots Hearingcare, Cupra, Hellman’s, IKEA, Walkers, Aldi, Paramount and the Scottish Government (STV)...

Turning one travel offer into two TV stories for two types of families

by Mislav MIJATOVIC | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: United Kingdom Company: Sky Media Client: Attraction Tickets Sector:  Travel and tourism Campaign focus: response-led TV campaign using addressable TV (AdSmart) to drive sales and show ROI Format: TV spots...

Upgrading a TV sponsorship with addressable idents

by Mislav MIJATOVIC | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: United Kingdom Company: Sky Media Client: Volvo Car UK Ltd Sector:  Automotive Media / platform: Sky Atlantic (premium entertainment TV channel) Format: Sponsorship idents with addressable delivery via...

Building trust for private healthcare by putting doctors first and using TV as a trusted national stage

by Mislav MIJATOVIC | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: Uzbekistan Company: International Media Service Client: AKFA Medline University Hospital Sector:  Healthcare Media: National TV (edited formats in different durations); YouTube (full version); social media...

Your city, your ad: how Ad Alliance made TV personal

by Clément MAERTENS | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: The Netherlands Company: Ad Alliance Client: Polestar Sector: Automotive Media: Addressable TV Time period: 2025 Background Polestar, the Swedish electric vehicle manufacturer, was rapidly expanding its...