Calculating the environmental impact of advertising

by | Jul 11, 2024

We get to grips with the critical topic of calculating the environmental impact of advertising with Estelle Reale, CMO at DK. We investigate the development and challenges of DK’s carbon calculator tool, discuss the broader implications of sustainability in the...

Sustainable communication

by | Apr 10, 2024

Why should businesses put sustainability at the top of the corporate agenda? An interview with: Wim Vermeulen, Director of Strategy and Sustainability, Bubka Listen on Spotify

Sustainable decision-making

by | Apr 10, 2024

Why is sustainability crucial for a future-looking business strategy? How can we contribute to a more sustainable world here and now? What responsibilities do the advertising industry players share in sustainability? An interview with: Alexandra Pimor, Director,...

The future of radio and AI

by | Dec 8, 2023

What does a strategic application of AI technology to enhance content creation and curation in broadcasting look like? What role does AI play in refining advertising strategies, targeting, and audience segmentation? How can AI accelerate the effectiveness of revenue...

Speaking the Language of Brands’ CFOs

by | Nov 22, 2023

Why should TV and radio sales houses target their communication to the Boards and CFOs of their clients? How can they better speak to the priorities and drivers of their clients’ decisions around their advertising spend? What kind of language and financial terms are...