by Clément MAERTENS | Apr 24, 2026 | Business cases
TV4 just launched its third attention study, comparing the viewing experience on its streaming service (TV4 Play) with YouTube’s big screen experience at home. It confirms once again the assumption that the streaming environment provided by a qualitative TV network...
by Clément MAERTENS | Apr 24, 2026 | Business cases
Context and objective In late 2024, ThinkTV New Zealand, under the leadership of Jacqueline Freeman, GM Communications, undertook a full market review to understand how television was being perceived, valued, and used across the New Zealand marketing ecosystem. This...
by Aurelija | Apr 22, 2026 | Business cases
Gyros & Grill Bistro is a fast-food restaurant in Budapest’s 23rd district, serving gyros, sausages and snacks to a local community, with a menu built around high-protein ingredients. Atmedia set out to raise awareness among nearby gym-goers and convert that...
by Aurelija | Apr 22, 2026 | Business cases
Founded in 2017, Polcz Food set out to solve a gap in the market: clean-label convenience food, free from gluten, milk, egg and sugar, that does not need refrigeration. The brand now produces over 700,000 portions a year across 15+ flavours, with revenues of 820...
by Aurelija | Mar 31, 2026 | Business cases
In Canada, there are no regulations regarding the accounting of Scope 3 emissions for investments in marketing and advertising activities. CBC/Radio-Canada decided to address this gap. Their project, named The Other Cost Per Click, was not about measuring the...
by Aurelija | Mar 31, 2026 | Business cases
Finland’s commercial TV broadcasters spent the past year developing a carbon emissions measurement framework for linear TV advertising, starting with no local methodology and ending with a validated model owned by an industry body. For markets facing the same...
by admin | Mar 27, 2026 | Publications
About the report egta’s latest Insight on ad pricing models and strategies explores how pricing is far more than a technical exercise – it is a core strategic lever shaping how multiplatform TV companies can protect revenue, maintain control over trading...
by Clément MAERTENS | Mar 27, 2026 | Business cases
FranceTV Publicité (FTP), the advertising sales house for French public television, has introduced Context.IA into its digital video offer. The solution uses programme context to decide when an ad should appear, instead of relying only on fixed scheduling. That makes...
by Clément MAERTENS | Mar 26, 2026 | Business cases
In 2025, Paramount Australia, in partnership with FreeWheel and egta, hosted a webinar outlining a forward-looking view of the evolving advertising market. One key topic explored the industry’s shift to pull-based discovery, experience-driven engagement, and...
by Aurelija | Mar 24, 2026 | Business cases
The advertising industry has fully embraced automation. Programmatic is no longer an innovation layer, it is the backbone of modern media trading. However, while digital channels have evolved into seamless, data-driven ecosystems, broadcast radio has struggled to keep...
