by Mislav MIJATOVIC | Mar 26, 2026
Questions and topics Survey on audio extensions of TV programmes Full list of questions Formats Do you develop audio extensions linked to your key TV programmes? If yes, what formats do you typically produce (e.g. podcasts, live streams)? Are these audio extensions...
by Katka Borovska | Mar 4, 2026
Questions and topics Current commercial target – What is your current main commercial target group (reference target on your rate card)? Shift to older target – Are you considering shifting this target to an older age group (from 18-54 to 25-64 for...
by Katka Borovska | Feb 26, 2026
Questions and topics Is P&G advertising on radio in your market? If yes – which product(s), approximate gross adspend, period on air. If not, is there another prominent FMCG brand currently active on radio in your market? Access conditions Surveys are only...
by Katka Borovska | Jan 26, 2026
What’s inside This document brings together a compilation of responses from radio and audio organisations on how they currently define the role of the Program Director. It reflects perspectives on core responsibilities, decision-making authority, evolving expectations...
by Mislav MIJATOVIC | Dec 1, 2025
Questions and topics Quick question to select members about sector exclusivity Full list of questions How does back-to-back placements between competing brands may affect advertising effectiveness, attention, brand perception, recall, or other relevant KPIs. Do you...
