Incremental reach of digital simulcast of FM stations

by Katka Borovska | Jul 8, 2025

What’s inside Insights on whether digital simulcast listeners have different listening habits/peaks compared to the live FM ones and what is the incremental reach of digital simulcast radio listening to FM broadcast. Insights on whether digital simulcast...

Retail media and audio

by Katka Borovska | Jul 8, 2025

What’s inside The compilation explores how radio and digital audio are increasingly being integrated into retail media strategies. Through a selection of examples and industry insights, it highlights how audio can support retailers and brands in reaching...

Attracting FMCG brands to radio

by Katka Borovska | Jul 8, 2025

What’s inside? Compilation of research, insights, case studies, and tips to help you tap into FMCG budgets. You can also catch up the Online Talk: Unlocking FMCG Media Plans for Radio Success here Compilation of research, insights, case studies, and tips to help...

Attention research in audio

by admin | Jul 8, 2025

What’s inside  A compilation of the latest studies on how attention is measured in radio and audio – and why it matters and how attention is reshaping the value of audio advertising. A compilation of the latest studies on how attention is measured in radio and...

Linear ad breaks

by admin | Jun 13, 2025

Questions and topics Survey on ad break timing, distribution and duration Full list of questions 1. What is the time band of prime time? 2. How are advertising breaks distributed within an hour of broadcast during prime time? 3. When do advertising breaks occur during...