by admin | Mar 27, 2026 | Publications
About the report egta’s latest Insight on ad pricing models and strategies explores how pricing is far more than a technical exercise – it is a core strategic lever shaping how multiplatform TV companies can protect revenue, maintain control over trading...
by Clément MAERTENS | Mar 27, 2026 | Business cases
FranceTV Publicité (FTP), the advertising sales house for French public television, has introduced Context.IA into its digital video offer. The solution uses programme context to decide when an ad should appear, instead of relying only on fixed scheduling. That makes...
by Clément MAERTENS | Mar 26, 2026 | Business cases
In 2025, Paramount Australia, in partnership with FreeWheel and egta, hosted a webinar outlining a forward-looking view of the evolving advertising market. One key topic explored the industry’s shift to pull-based discovery, experience-driven engagement, and...
by Aurelija | Mar 24, 2026 | Business cases
The advertising industry has fully embraced automation. Programmatic is no longer an innovation layer, it is the backbone of modern media trading. However, while digital channels have evolved into seamless, data-driven ecosystems, broadcast radio has struggled to keep...
by Aurelija | Mar 23, 2026 | EU/Regulatory
European Broadcasting Associations’ Statement on Connected TVs & Virtual Assistants A broad coalition of European broadcasting organisations, including egta, signed a joint industry letter calling on the European Commission to consider the designation of connected...
