by Iris Weissbuch | Mar 21, 2024 | Business cases
The background The “Zomerhit” project by Radio2 has been a tradition since 1973, featuring activities for all age groups, local artists’ concerts and more. During July and August 2023, Var collaborated with VRT MAX for a live summer event at the beach featuring...
by Iris Weissbuch | Mar 21, 2024 | Business cases
Background information In this business case study, we discuss the 1st of May long ‘’DIY weekend’’ organized by Radio2, a Belgian radio channel operated by VRT (the Flemish public broadcaster). A long weekend is indeed the perfect time to indulge in DIY activities...
by admin | Feb 22, 2024 | Business cases
Listen Up! is a unique and groundbreaking publication looking into the role of emotion in audio advertising effectiveness from Radiocentre and creative effectiveness platform System1. It is the first research of its kind to define left-and right-brain creative...
by admin | Feb 22, 2024 | Business cases
Last summer, dentsu released a research measuring attention in audio advertising for the first time. Conducted in partnership with Lumen Research, dentsu measured attention in various audio formats and environments across three unique studies in podcasts, radio and...
by Aurelija | Feb 15, 2024 | Business cases
While business partnerships and collaborations are key, joining forces in showcasing creativity can prove to be quite challenging, yet equally rewarding. Such was the case with the constructive partnership between DPG Media and Belgian fashion retailer JBC. The...
by admin | Feb 15, 2024 | Business cases
In a groundbreaking move that seamlessly combines technology, creativity, and automotive innovation, the creative entity of Canal+ Brand Solutions recently unveiled a captivating advertising campaign for the new Audi SQ8 Sportback e-tron and its e-quattro technology....
