How “The Masked Singer’s” Spectacle Became a Wearable Trend through TV, Social Media, and E-Commerce

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Belgium Company: DPG Media Client: JBC Sector: Fashion, Media Time Period: February 2023 Media: TV, social media, e-commerce Campaign objectives: JBC wanted to promote an exclusive clothing collection. The...

Leko Unveiled: an Integrated Multi-Format Campaign on HGTV By The Sales House with Radio, OOH, and Digital Extensions

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Bulgaria Company: The Sales House Client:  Orgachim JSC, Leko Sector:  Painting and coating Time Period:  10 June – 4 July 2024 Media: branded channel and programs on HGTV with extensions radio, OOH and...

Volkswagen Tiguan’s 360-Degree Campaign: Bringing the ‘Tiger’ and ‘Iguana’ to Life with 3D Animation Across Multiple Platforms

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: France Company: Canal Plus Client: Volkswagen Sector:  Automotive Time Period: 13 – 19 March 2024 Media: TV, cinema, online platforms, DOOH Campaign objectives:  The campaign goal was to create a surprising...

How Audi And Canal Plus Transformed Entire Ad Breaks Into A Winter Wonderland Using AI

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: France Company: CANAL+ BRAND SOLUTIONS Client: Audi Sector: Automotive Time Period: 28 December 2023 – 2 January 2024 Media: TV Campaign objective: The campaign aimed to celebrate the launch of the...

RTL Germany’s TV Frequency Capping: Innovating REWE Group’s Advertising Impact with Addressable TV Integration

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Germany Company: RTL Germany / Ad Alliance Client:  REWE Group Sector:  FMCG Time Period:  4 weeks in April and May 2023 Media:  Linear TV, Addressable TV (ATV) Campaign objectives: Fostering the...

TBS’s AR Campaign that Transformed the Sky to Promote “Hold My Hand at Twilight” Television Series

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Japan Company: TBS Television Client:  TBS Television Sector:  Media Time Period: January – March 2023 Media: Social media Campaign objectives: TBS wanted to promote their drama series.   Context The...