by Aurelija | Oct 12, 2023 | Business cases
French trade association SNPTV and its membersales houses TF1 Pub, M6 Publicité, FranceTV Publicité, Canal+ Brand Solutions, Altice Media Ads & Connect, Amaury Media, beIN REGIE, and Paramount introduced a common carbon calculator beginning of September. This tool...
by Aurelija | Oct 12, 2023 | Business cases
In the ever-evolving world of advertising, staying ahead of the curve is essential for marketers seeking to engage their audiences effectively. Recent research, conducted over several years by the Marketing Scientist Group and Paramount ANZ known as the “Science...
by Iris Weissbuch | Sep 18, 2023 | Business cases
The background Atmedia’s campaign was inspired by the 105th edition of the Giro d’Italia, which kicked off in Budapest, Hungary. To mark the occasion, Atmedia’s Radio 1 organised its first Grand Bike Challenge as part of the morning show, Balázsék. The...
by Iris Weissbuch | Sep 18, 2023 | Business cases
Background information In this business case, we bring to light the inspirational path that Austrian public radio station, FM4, and Lindner have taken in order to raise awareness and create a positive youthful brand image within the more conservative sector of...
by admin | Sep 14, 2023 | Business cases
Attention, the precious commodity In an age marked by constant information overload and digital distractions, attention has emerged as a valuable currency in the media industry. While attention is a prominent metric for measuring the success of advertising campaigns,...
by admin | Sep 14, 2023 | Business cases
Background information The Spanish sales house Atresmedia Publicidad is revolutionising its approach to audience segmentation and advertising effectiveness by introducing a groundbreaking tool known as The Cube. Launched in May 2023, this innovative platform is poised...
