by Katka Borovska | Jun 16, 2023 | Business cases
In this week’s egtabite, we take a closer look at an innovative in-car solution that unifies the radio experience in the car and future-proofs radio’s position on the dashboard. The car industry is rolling out bigger and better-connected digital dash displays. The...
by admin | Jun 9, 2023 | Business cases
Bacground video In this week’s egtabite we put the spotlight on an intriguing and successful ad campaign carried out for brand Homefire, a smokeless coal, fire log and firewood manufacturer and supplier that has been around for 30 years in the U.K. but had never...
by Katka Borovska | May 19, 2023 | Business cases
About Audify, a Dutch marketing organisation representing all leading broadcasters and sales houses, conducted research into the attribution of radio on the mental availability of the Douwe Egberts brand. The research was carried out in collaboration with Havas Media...
by Katka Borovska | May 5, 2023 | Business cases
About Many European broadcasters have been slow to embrace podcasting. In today’s egtabite, we take a look at data that shows why radio broadcasters should give podcasting an even bigger push. New research by Sounds Profitable proves that podcasting enhances a TV or...
by admin | Apr 28, 2023 | Business cases
Background information In this week’s egtabite, we delve into an intriguing research study carried out by TV4, the largest commercial broadcaster in Sweden, which aimed to compare their digital channel TV4 Play and the linear TV channel TV4 with the social media...
by admin | Apr 21, 2023 | Business cases
About the campaign Mother’s Day is coming up soon in most of Europe and so, in this week’s egtabite, we spotlight an award-winning campaign in Belgium that made sure everyone called their mom on this special day. With a little help from Siri and Google, Proximus...
