by admin | Jun 17, 2022 | Business cases
Background information LG, the technology company used new 3D audio technology within a podcast campaign to promote their new headphones with noise cancellation. This was the first time LG used immersive audio to target consumers. The agency Mediaplus and RMS came up...
by admin | Jun 10, 2022 | Business cases
Background information How to rebrand, focus on innovation and sustainability, and roll out a campaign that maximises reach within a niche target group? In 2021, car brand Kia challenged sales house DPG Media Advertising and Havas Media in Belgium to roll out a...
by admin | Jun 3, 2022 | Business cases
Background information Sustainability is on everyone’s mind and businesses are looking for creative ways to showcase their green initiatives. In this week’s egtabite we spotlight a creative partnership developed by Var (the sales house of the Flemish public...
by admin | May 27, 2022 | Business cases
Background information This week’s egtabite puts the spotlight on RTL AdConnect’s latest research on how to advertise better in an evolving Total Video World. Aptly named The New Life of The Living Room, the study is a collaboration between smartclip and...
by admin | May 20, 2022 | Business cases
Background information In this week’s egtabite we spotlight an example of a brilliant long-term collaboration between KFC and Bauer Media Audio UK. As the headline sponsor of a popular afternoon show, KFC was at the forefront of their customers’ mind, especially for...
by admin | May 13, 2022 | Business cases
Background information In this week’s egtabite, we focus on the issues of inclusion and accessibility, taking a closer look at how TV advertising can be made accessible to the blind or visually-impaired through the provision of audio description (AD) services. By...
