by admin | Mar 25, 2022 | Business cases
Background information In this week’s egtabite we spotlight a new study from France proving that radio is a performance booster. Results of the study show that radio is a competitive medium that delivers high ROI, optimises the efficiency of other media (online and...
by admin | Mar 18, 2022 | Business cases
Background information In this week’s egtabite we head down under, where Paramount ANZ (Australia & New Zealand), formerly Network Ten ViacomCBS, recently published the results from the Science of Sponsorship, a multi-year study on the power of sponsorships....
by admin | Mar 11, 2022 | Business cases
Background information In this week’s egtabite we share initiatives carried out by media companies in reaction to the Russian invasion and the humanitarian crisis unfolding in Ukraine. We hope that this can be a source of inspiration for you on the type of actions you...
by admin | Mar 4, 2022 | Business cases
Background information In this week’s egtabite we take a closer look at an Addressable TV (ATV) campaign in Belgium, recently carried out by RMB in collaboration with telco operator Proximus, advertising agency Dentsu and its client Upfield. Addressable TV, which was...
by admin | Feb 25, 2022 | Business cases
Background information Radio Connects (the not-for-profit trade association for the Canadian Radio Industry) commissioned Nielsen to conduct a review of the activity of major CPG brands in Canada that used radio as part of their media mix over the last 5 years....
by admin | Feb 18, 2022 | Business cases
Background information On the occasion of the launch of the new Toyota Yaris Cross Hybrid in 2021, NRJ in France launched the Toyota Hybrid Challenge. The campaign was put together with The&Partnership, Toyota’s creative and media agency across Europe. With the...
