by admin | Dec 10, 2021 | Business cases
In cooperation with TVSquared By Jo Kinsella, President, TVSquared Shift in Thinking: TV & Legacy Processes In this week’s egtabite we bring you expert view from egta’s partner TV Squared on the state of CTV and the need for holistic cross-platform...
by Katka Borovska | Dec 3, 2021 | Business cases
About In 2017, the IAB and PwC found most podcasting ad revenues came from direct response marketers. Only 27% came from brand advertisers. Over the next five years, brand advertising in podcasts has grown twice as fast as direct response. As of 2020, brand marketer...
by Paulina Kott | Nov 26, 2021 | Business cases
Background information In this week’s egtabite we put the spotlight on The Global TV Group’s latest initiatives and highlight how sales houses and TV companies can take advantage of the Group’s plentiful resources when promoting TV as an advertising medium. For...
by Iris Weissbuch | Nov 12, 2021 | Business cases
Background Information This week’s egtabite puts the spotlight on an out-of-the-box initiative for the promotion of The Masked Singer TV show, launched by Ad Alliance and RTL in collaboration with the Dutch supermarket chain Albert Heijn (AH). The Masked Singer...
by Katka Borovska | Nov 9, 2021 | Business cases
About To mark International Breast Cancer Awareness Month, Ogilvy Social.Lab, NRJ Belgium and Pink Ribbon Belgium launched an original campaign to teach essential hand movements that every woman should know, using the tip of her fingers: how to perform a...
by Katka Borovska | Oct 22, 2021 | Business cases
Q-Beach House – the perfect space for brands Every summer, Qmusic returns to the seaside town of Ostend to broadcast live from the Q-Beach House, featuring live performances and music events from the sunny terraces. The Qmusic listeners were invited to visit the...
