by Iris Weissbuch | Sep 3, 2021 | Business cases
Background information In this first egtabite after the summer holiday, we step into the metaverse. In July, UK’s ITV launched a brand new, high-octane, Saturday night game show called The Void. Alongside the new show, which studio prides itself of an enormous water...
by Iris Weissbuch | Jun 25, 2021 | Business cases
Background information This week’s egtabite invites you to add your voice to the first-ever industry-wide Global Census on Diversity, Equity and Inclusion (DEI) – an initiative led by the World Federation of Advertiser (WFA). Global DEI Census is live – add your voice...
by Katka Borovska | Jun 18, 2021 | Business cases
About In a pioneering move European commercial radio broadcaster, Bauer Media Audio is reinventing radio for music-lovers. UK Radio stations Scala Radio, Jazz FM, Planet Rock and Kerrang! Radio are enriching and extending the live radio experience by launching premium...
by Katka Borovska | Jun 4, 2021 | Business cases
The background UCOOK is a meal kit delivery service that allows customers to order and receive weekly chef-designed meal kits. UCOOK is an established brand in South Africa, especially in bigger cities like Cape Town and Johannesburg. The brand wanted to establish its...
by Iris Weissbuch | May 28, 2021 | Business cases
Bckground information In this week’s egtabite, we go to the Netherlands, where the Nationaal Media Onderzoek (NMO), representing the interests of the Dutch Media Industry, has appointed Ipsos and Kantar to build a new integrated total media audience measurement...
by Katka Borovska | May 21, 2021 | Business cases
About Radio is traditionally used for activation campaigns that bring short term uplifts in sales. But radio can help brands create mental availability, through high reach and continuity, and affect purchase probabilities, i.e. impacting the underlying consumer habits...
