by Iris Weissbuch | Apr 2, 2021 | Business cases
Background information In the aftermath of the first lockdown in 2020, when advertisers carefully looked forward to deconfinement and were eager to get back to business, FranceTV Publicité sought to support its partners with an innovative solution. This week’s...
by Katka Borovska | Mar 26, 2021 | Business cases
About This week’s egtabite showcases an innovative cross-media campaign by the Belgian media company, DPG Media, that addresses a sensitive topic – grief and loss. This topic resonated more than ever due to the Covid19 pandemic and allowed the client, a...
by Iris Weissbuch | Mar 19, 2021 | Business cases
Background information In this week’s egtabite we take a look at RTÉ’s new cross-media research & planning tool launched earlier in 2021. The tool is capable of quantifying the total audience reached by any combination of RTÉ’s platforms and channels, whether it...
by Iris Weissbuch | Mar 5, 2021 | Business cases
Background information Is personalised TV advertising the key in the fight against the GAFAs? With this question in mind, this week’s egtabite dives into the world of addressable TV advertising and a recent research project by SBS Belgium, Vlerick Business School and...
by Katka Borovska | Feb 26, 2021 | Business cases
Background information In this week’s egtabite, we showcase Tipik, the new cross-media offer that combines Radio-TV and Digital, launched by RTBF (Belgian French-language public broadcaster). Tipik is the result of a reflection designed to meet the expectations of the...
by admin | Feb 22, 2021 | Business cases
A market need Several reasons prompted the development of this new and flexible tool launched in December 2020. Firstly, the fact that there are currently over 300.000 SMEs in Denmark, which often do not need advertising at a national level and for whom the cost of...
