Survey on Google DV360 usage

by Mislav MIJATOVIC | Oct 23, 2025

Questions and topics A survey on sales houses' use of Google DV360 as a demand-side platform (DSP) at an international level Full list of questions Does your organization accept Google DV360 as a DSP for purchasing inventory? For which types of inventory do you accept...

Survey on Average Ad Format

by Mislav MIJATOVIC | Sep 17, 2025

Questions and topics A survey on sales houses' average ad format length & 20 second spot share of inventory Full list of questions What is the average TV spot length in an ad break (in seconds)? What is the share (%) of 20 second spots within your total ad...

Survey on market forecasts for 2025/26

by Halli Oddsson | Sep 15, 2025

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Survey on Linear Ad Breaks

by admin | Jun 13, 2025

Questions and topics Defining ad break Full list of questions 1. What is the time band of prime time? 2. How are advertising breaks distributed within an hour of broadcast during prime time? 3. When do advertising breaks occur during prime time? (before, during and/or...

Survey on gaming ads

by Halli Oddsson | Apr 22, 2025

Questions and topics A survey on sales houses' experiences and products related to gaming ads Full list of questions 1. Has your sales house had any experience with gaming advertising (e.g. product placement or ads in and around mobile games, console games, or PC...