by Aurelija | Mar 31, 2026 | Business cases
In Canada, there are no regulations regarding the accounting of Scope 3 emissions for investments in marketing and advertising activities. CBC/Radio-Canada decided to address this gap. Their project, named The Other Cost Per Click, was not about measuring the...
by Aurelija | Mar 31, 2026 | Business cases
Finland’s commercial TV broadcasters spent the past year developing a carbon emissions measurement framework for linear TV advertising, starting with no local methodology and ending with a validated model owned by an industry body. For markets facing the same...
by Aurelija | Dec 10, 2025 | Business cases
FranceTV Publicité has partnered with independent consultancy Carbone 4 to measure the climate compatibility of advertised products and, from 2026, to encourage higher-scoring products with preferential airtime across its ecosystem. This approach treats...
by Aurelija | Dec 10, 2025 | Business cases
RMB has created Blue as a single transition brand that signals a purpose-driven marketing strategy to both citizens and advertisers. From a B2C angle, it is presented to the viewers through a recognisable on-air identity and the www.bluepub.be website, and from a B2B...
by Aurelija | Dec 9, 2025 | Uncategorized
Global Media Sustainability Framework (GMSF) Watch the Ad Net Zero presentation to learn more about the GMSF: Global Media Sustainability Framework: the scope, components, channels, stages, and establishing consistent boundaries across channels. ACCESS RECORDING...
