SNPTV and French sales houses launch a common carbon calculator for greener TV advertising

by Aurelija | Oct 12, 2023 | Business cases

French trade association SNPTV and its membersales houses TF1 Pub, M6 Publicité, FranceTV Publicité, Canal+ Brand Solutions, Altice Media Ads & Connect, Amaury Media, beIN REGIE, and Paramount introduced a common carbon calculator beginning of September. This tool...

RMB’s Blue Screen initiative for eco-responsible advertising

by admin | Mar 31, 2023 | Business cases

Background information This week’s egtabite explores Blue Screen, a new advertising format by RMB in Belgium, the RTBF’s sales house. Launched in March, the Blue Screen initiative aims at giving greater visibility to eco-responsible companies, products and services by...

Var and bpost put sustainability at the centre of their creative partnership

by admin | Jun 3, 2022 | Business cases

Background information Sustainability is on everyone’s mind and businesses are looking for creative ways to showcase their green initiatives. In this week’s egtabite we spotlight a creative partnership developed by Var (the sales house of the Flemish public...

Choosing radio reduces a media campaign’s CO2 emissions

by admin | Apr 8, 2022 | Business cases

Background information Sustainability is a hugely significant topic that will define marketing in the years ahead. For consumers, the issue is highly important and brand commitments to sustainability are well received. In this week’s egtabite we showcase a B2B...

IP Österreich’s Green Frame promotes sustainable products on the big screen

by admin | Apr 1, 2022 | Business cases

Background information In this week’s egtabite we introduce an inspiring advertising format developed by IP Österreich, the Austrian cross-media sales house of RTL Germany. As the important topic of environmental protection and sustainability has reached the mass...