by Eimear Kelly | Dec 5, 2024 | Business cases, Creative Cases TV 2024
View more 2024 TV creative cases General information Country: Canada Company: CBC Canada Client: BMW Sector: Automotive Media: TV, Digital, Social media Time Period: Fall 2022 with launch in October 2022 Campaign objectives: Build awareness for BMW’s EV line. BMW...
by Aurelija | Sep 12, 2024 | Business cases
While most media leaders acknowledge the climate crisis as one of the defining challenges of our time, taking effective action as a TV company remains a significant hurdle. In a proactive step within the global media industry, ITV has recently published its Climate...
by Aurelija | Sep 12, 2024 | Business cases
As consumers grow more aware of the environmental and social consequences of their purchases, businesses are increasingly compelled to respond to these evolving values. Companies recognise that aligning with their audience’s concerns is not just a trend but a...
by Aurelija | Mar 28, 2024 | Opinion Pieces
Anne-Laure Dreyfus – Coutinho – Director TV, egta “Reach at no cost is actually reach at all costs. What we need is reach with responsibility… Now is the time for all of us to step in and make media not only a source for growth but a source for good....
by Iris Weissbuch | Jan 26, 2024 | Business cases
The background Caterpillar is a drive-time afternoon radio show broadcast live by Rai Radio2 since 1997. It is hosted by Massimo Cirri and Sara Zambotti, with listeners participating from all over the world. It deals with the news and the current issues in a light and...
