How Maybelline New York’s Sponsorship of TF1’s “Star Academy” Empowered Self-expression Through TV, Digital, and Social Media

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: France Company: TF1 Pub Client: Maybelline New York Sector: Make Up Time Period: November 4, 2023, to February 3, 2024 Media: TV, digital, social media Campaign objectives: The primary objective of...

How MTV Finland’s “The Finnish Success Recipe” Branded Content Series Significantly Increased Product Sales and Captivated Audiences

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Finland Company: MTV Finland Client: SOK Sector: Food, retail Time Period:  November 2023 – January 2024 Media: Branded content / AFP on linear TV and online platforms Campaign objectives: SOK wanted to...

How Patrick Morin’s Innovative TV and Digital Sponsorship Integrated with a Series’ Plot to Enhance Brand Awareness

by admin | Dec 1, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Canada Company: CBC Canada Client: Patrick Morin Sector: Hardware Time Period: 13 September to 24 October 2023 Media: TV, digital, social media Campaign objectives: Patrick Morin is a Quebec-based hardware...

RTL Germany’s addressable TV innovation: dynamic creative ads for REWE Group’s individual regional retailer marketing

by admin | Nov 28, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Germany Company: RTL germany / Ad Alliance Client:  REWE Group Sector:  Retail/FMCG Time Period:  Live since July 2023 Media: Addressable TV  Campaign objectives: Image & Sales. REWE is changing its...

Ads & Data Uses TV, BVOD, and Smart AD Formats to Refresh Cristal’s Appeal Among Younger Audiences

by admin | Nov 28, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Belgium Company: Ads & Data Client:  Alken-Maes, Cristal Sector:  Alcoholic beverages Time Period:   Wave1: 5 weeks mid-May to mid-June 2023 Wave 2: 5 weeks from end of June to end of July 2023 Media:...

Uber and LOS40 Music Awards Santander 2024—A Celebration of Music and Resilience

by Eimear Kelly | Nov 21, 2024 | Business cases

LOS40, Spain’s most popular music radio station under the PRISA media group, hosts an annual awards ceremony to celebrate the best in national and international music. The 2024 edition of the “LOS40 Music Awards Santander,” held on November 8th in...