by Iris Weissbuch | Dec 21, 2023 | Business cases
Background information In celebration of the 100th edition of the Brussels Motor Show (BMS) in 2023, Febiac, the Belgian and Luxembourg Automobile and Cycle Federation, collaborated with DPG’s Integreate to orchestrate two dynamic campaigns with Q music and...
by Aurelija | Dec 15, 2023 | Business cases
In a captivating presentation at the Future of TV Advertising Global in London on December 5, ITV and Captify showcased their innovative approach to advertising by focusing on consumer emotions. The presentation, titled “Leveraging data and moments that shift...
by Aurelija | Dec 12, 2023 | Business cases
On 29 September 2023, RMB organised the first ‘Blue Pitch Day’, proactively taking the initiative to encourage collaboration for a sustainable future involving content creators, advertisers and media partners. The initiative is part of the RMB...
by Iris Weissbuch | Nov 21, 2023 | Business cases
Background information Lithuanian radio station Power Hit Radio, part of TV3 media’s portfolio, collaborated with the telecommunications company Telia for a special summer campaign. A Telia 5G branded camper van served as a radio studio on wheels touring nine cities...
by Iris Weissbuch | Nov 21, 2023 | Business cases
Background information An Irish leading media sales house, Media Central, orchestrated a complex support campaign dedicated to the Irish Women’s football National team, during the World Cup of 2023. The sales house teamed up with the broadcaster and telecommunications...
by Iris Weissbuch | Nov 20, 2023 | Business cases
Background information RMB, the Belgian media sales house, is dedicated to transforming its business to make it more resilient with a focus on innovation, exploration, and sustainability. Nevertheless, they feel under pressure from the new players in the market. As a...
