by Eimear Kelly | Jul 17, 2025 | Business cases
A Unified Media Front for Austria’s Advertising Ecosystem In a historic first, Austria’s entire media industry, public and private broadcasters, alongside print and digital publishers, have launched a joint campaign to assert the value of local media to...
by Eimear Kelly | Jun 26, 2025 | Business cases
In a decisive shift away from legacy broadcast-only models, ITV fully integrated YouTube into its content and commercial strategy throughout late 2024 and early 2025. Rather than using YouTube purely as a promotional channel, ITV transitioned to treating the platform...
by Eimear Kelly | Jun 26, 2025 | Business cases
Channel 4 continues to lead the way in reaching younger audiences, becoming the first UK broadcaster to bring video content to Spotify. This move underlines Channel 4’s long-standing commitment to adapting its public service remit for a new generation, delivering...
by Aurelija | Jun 24, 2025 | Business cases
In today’s media landscape, creating meaningful brand impact requires more than just a powerful product and content – it takes smart partnerships. The success of Prisa and Stellantis’ Leadmotor campaign for a new electric vehicle brand in Spain illustrates how...
by Aurelija | Jun 24, 2025 | Business cases
In the fast-evolving world of media, radio is proving it can adapt and thrive. One standout example is Eurozet, a major Polish radio broadcaster within the Agora Group, which operates nine radio stations and digital portals across the country and their approach to...
by Eimear Kelly | May 22, 2025 | Business cases
SPA Reine’s Eco-Pack campaign with Ads & Data sets a new benchmark in media innovation by combining linear TV with Addressable TV (Smart AD) to deliver incremental reach and optimize frequency. In a still water category under growing pressure from tap water...
