Rai Pubblicità, Shiseido, and Douglas Use TV, Branded Stories, and Skincare Schools to Educate Consumers

by admin | Dec 2, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Italy Company: Rai Pubblicità Client: Shiseido & Douglas Sector: Skincare, Perfume Time Period: Mid February – March 2024 Media: TV, social media, Douglas stores Campaign objectives: Dispelling false...

Dynamic Storytelling: Channel 4 Amplifies Frontline19’s Message with Real Voiceovers and Impactful Content

by admin | Dec 2, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: UK Company: Channel 4 Client: Frontline19 Sector: Health service Time Period: June 2024 Media: TV Campaign objectives: Increase awareness of the mental health crisis among NHS staff and drive donations to...

Channel 4, Social Branded Content at the Heart to Make Second Hand Clothes True Fashion

by admin | Dec 2, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: UK Company: Channel 4 Client: Vinted Sector: Second hand platform Media: TV, social media Campaign objectives: Channel 4 wanted to highlight Vinted as the brand to help not only help save the nation money,...

Changing the Narrative: Here We Flo’s Period-Positive TV Campaign across Sky’s Media Portfolio

by admin | Dec 2, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: UK Client: Here We Flo  Sector: FMCG Media: TV, VOD and AdSmart channels in Sky Media’s portfolio Time period: two waves between 21st Mar 2022 and 10th April 2023 Campaign objectives: The goal was to...

How a DPG TV telenovela plot and real-life multichannel campaign raised awareness about puppy mills and GAIA

by Eimear Kelly | Dec 2, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Belgium Company: DPG Media Client:  GAIA Sector: Non-profit (animal rights) Time Period:  3 April – 2 May 2024 Media: TV inscriptions with extensions on TV, Radio, Online display, Print, Online branded...

The Global TV Deck: Total TV’s consumption across the world

by admin | Dec 2, 2024 | Business cases

About the project This compelling – perhaps counter-intuitive – new data on video consumption from 16 countries has been collected by egta and the Global TV Group. The deck demonstrates the continued popularity, presence, and power of TV around the world. Although,...