Organised by the teams of egta, CIMM, EACA, IAB Europe and WFA, the International Knowledge Exchange enables discussions and insights about the latest measurement innovations, initiatives and solutions in the US and Europe. Restricted content You are unauthorized to...
This session covered the main highlights from egta’s Study Trip to NY 2022, including: U.S. media landscape and trends, streaming and unification and cross-media measurement. Restricted content You are unauthorized to view this content. Please log in or contact...
This session covered the main highlights from egta’s Radio Study Trip to NY 2022, including: U.S. media landscape and trends, podcast, tech innovations, AI, metaverse etc. Restricted content You are unauthorized to view this content. Please log in or contact the...
Organised by the teams of egta, CIMM, EACA, IAB Europe and WFA, the International Knowledge Exchange enables discussions and insights about the latest measurement innovations, initiatives and solutions in the US and Europe. Restricted content You are unauthorized to...
The aim of this session is to make the connection between policy and business in the context of the current discussions on audience measurement in the European Media Freedom Act. Restricted content You are unauthorized to view this content. Please log in or contact...
