2025 European Affairs Group 83

by Aurelija | Oct 2, 2025

The European Affairs Group (EAG) is a network of legal experts who gather to discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives. Topics discussed in this meeting Roundtable on AVMSD & EMFA EMFA...

2025 Online Talk: The Case for Creativity

by admin | Oct 1, 2025

In a world of fragmented attention and formulaic advertising, now is the time to re-embrace storytelling, emotion, and the powerful stage that TV provides. Two of the industry’s most compelling voices, Sir John Hegarty and Orlando Wood, unpacked why creativity is...

2025 Online Talk on Attention Measurement in Audio

by admin | Oct 1, 2025

Key topics In this online talk, Adelaide tackled the following topics: How does attention measurement help publishers articulate the quality of their inventory to brands and command higher CPMs from buyers? How do brands use the Attention Unit to make smarter...

2025 Online Session on Kids’ Media Consumption

by admin | Sep 11, 2025

This special online session focused on kid’s media consumption habits, media insights, commercialisation, and strategic opportunities. The meeting tackled kids’ screen habits and the evolving business models supporting youth-targeted content. The session featured...

2025 Sustainability Community Meeting

by admin | Sep 9, 2025

The meeting featured insights from: AdNetZero on:1. “GMSF: Global Media Sustainability Framework”: the scope, components, channels, stages, and  establishing consistent boundaries across channels.2. The need for your input in the “TV and Audio data guidance”, incl....